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About Us

MUi STAYS was started as a responsible property management agency with a focus on creating a meaningful impact in both our environment and our community.

We believe that we cannot have a successful business, if our environment or community is not successful in return.

Being a Responsible Tourism provider, we hope to impact our community positively, by making meaningful contributions both physically and financially to our community initiatives.

Property owners who partner with MUi STAYS believe in this same vision.

Originally started as Whale Watchers Properties back in 2003 we have seen the travel industry change and the effect that irresponsible management of one of our biggest resources (our tourism resources) has had on local communities.

Too much of our tourism benefit doesn’t find its way to local communities.

This is the challenge we face in a globalised community, and our plan to correct that action is to establish a responsible network of accommodation providers that works to improve the community and the environment in which we work and live.

MUi STAYS guests make conscious choices about the money they spend and the effect their stay has on the world.

Our Services

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Our Core Values


Our aim is to provide our customers with an exceptional level of service, that keeps them coming back to us for their accommodation needs. We value the quality of our relationships more than the quantity of relationships. Every aspect of our business is designed to enhance a customers customer experience.

Our success is based on the success of our relationships.

“You can’t outsource relationship building.” – Scott Stratten


We hold ourselves accountable to the highest levels of performance both at work and at home. We motivate each other through training and development and encourage each other to push the limits. We work together to be better.

“If we practice being spectacular long enough, spectacular will become our way of being” Robin Sharma


It is our universal responsibility to pass a healthy earth onto our future generations. We actively look at ways to reduce the impact we make. We practice good environmental policies where possible. We support local businesses who actively engage in the same. We cannot be a successful business in an unsuccessful environment.

“The greatest threat to our environment is the belieft that someone else will save it”


We believe in an alternative ROI – Return on Involvement. Our community is the social environment in which we live and work and we want to see it thrive. We support local businesses and initiatives. We encourage our neighbours to build their communities and support each other. We promote, support and fund local events and arts. We find time to tackle social ills and engage with stakeholders on a journey of continuous improvement. We contribute to the success of our society.

“We make a living by what we get, but we make a life by what we give.”


We take pride in everything we do. We maintain professionalism in every aspect of our working lives. We behave as role models for others. We treat others with the respect and dignity that we expect for ourselves. We support each other. We build upon our successes and we learn from our mistakes. We are open and honest at all times.

“It takes many good deeds to build a good reputation, and only one bad one to destroy it” Benjamin Franklin.


Tourism is our biggest export resource and we need to treat it responsibly. Advocate for responsible tourism practices. Participate in the learning and education of responsible tourism with our partners, our clients and our community. Encourage the actions that define responsible tourism, like promoting local businesses. Discourage actions that negatively impact our tourism economy, like global technology platforms.

“Don’t destroy what you came to enjoy”

We are looking for partners who share our values.

If you own a holiday or investment property in the South Peninsula, and you are passionate about being part of the improvement and upliftment of your community, then book a consultation with us and we can do an evaluation for your property.

We manage properties on both short term and long term rental basis and look forward to discussing our services with you.

More Reasons to Choose Whale Watchers

At Whale Watchers we do not believe that our business can be succesful if our community and environment are not succesful.

Our core purpose and values drive our decisions and our engagements with our local community.

Here are some of the programs we have pioneered to help drive tourism in the South.

Tourism Information Centre

Fish Hoek

We partnered with the Angel Resources Center to setup and run a tourism kiosk for Fish Hoek, providing employment opportunities

Tourism Information Centre


Our offices in Muizenberg provide tourists information regularly, and is a great place for tourists to book local activities.

Street Smart South Africa

Helping those in need

We have partnered with Street Smart South Africa to help tackle the problem of homelessness in our community. Funding from every stay goes to this worthy cause.

Tourism Internship Program


We provide internship opportunities for local students to gain work experience and further promote tourism in the South.

Historical Conservation

Protecting our heritage

We are part of the local historical conservation societies tasked with ensuring our historical sites are managed for the benefit of our community and visitors

Special Events Sponsorship

Making sure we celebrate

We facilitate and provide assistance to local events and musicians. We love to celebrate and promote our local artists and give them an opportunity to perform.